Clue 🕵️: To our knowledge, it's a first in Europe.
See you Thursday, January 22, 2026, at 8:00 PM
Why so much mystery?
Because what we're launching on Thursday isn't "just a new product."
It's a concept designed to make the experience more immersive, more fun to share, and especially more memorable.
We want to bring back what you already love: the surprise, the adrenaline of "what's inside?", and the desire to show it to others... but with a twist that you've (probably) never seen before in Europe.
A first in Europe... what does that mean?
Without spoilers:
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it's an unprecedented format in our world,
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designed to be simple to understand, yet surprising to experience,
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and made to be shared (on stories, live, with friends, family...).
We've spent time looking at what already exists, comparing, testing ideas... and we haven't found an equivalent in Europe (to our knowledge). So we decided to do it our way. 🔥
What you'll get Thursday at 8:00 PM
On Thursday, we're publishing the official release with:
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the full revelation (clear, I promise),
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how it works,
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how to access it,
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and what it can bring you.
And yes: the pixelated photo will finally make perfect sense. 😈
In the meantime: what do you think it is?
We love your theories. Some made us laugh, others amazed us.
So let's keep going:
👉 In the comments, tell us in 1 word what you think it is:
"sticker", "poster", "ticket", "challenge", "clue", "surprise"... or your wildest idea.
📌 If we see the best suggestions, we'll drop an extra clue before Thursday.
Mark your calendars: Thursday, January 22, 2026, 8:00 PM
If you love surprises, unboxing, and never-before-seen novelties...
don't miss Thursday at 8:00 PM.
🕵️ Clue: first in Europe 👀🇪🇺
📅 Thursday, January 22, 2026 — 8:00 PM (Paris time)
